Your PR efforts have worked and you’ve landed your first TV interview.

Trouble is, this is a first.  You’ve never been interviewed before, nor have you had media training –  and your interview is tomorrow.

Now as the interview time grows closer, your panic level begins to rise.

Panicking is not a good option, so instead I’d suggest following the tips below.

The most important tip of all – be you.  Don’t try to be who you think the media wants you to be.  Be you at your best.

Easier said than done, but definitely doable.

Do your homework.  Study the media outlet you are being interviewed for.  Study the journalist who will interview you.  Learn the format and the rhythm of the interview.

Do not put on an act.  Always stay true to who you are.  Never try to change your personality for an interview.  If by nature you are introverted and shy, do not try to come off like a rock star. That will not work.

Your objective with this is not to change your personality, but to shine a light on your strengths.

Practice.  Set up a mock interview with a friend or colleague.  Try out different ways of answering questions.  Find the language that is most comfortable for you.

Focus on these main points: 

Choose three primary topics that you want to emphasize and practice working them into your responses. 

Listen to the questions, don’t assume you know where the interviewer is going or try to anticipate the questions.

Answer with concise responses.  Do not give a “Yes” or “No” response, but also do not give a long, meandering monologue.

If you do not understand a question, feel free to ask the interviewer to rephrase it.  Do not try to respond to a question you do not understand. 

If you do not know the answer to a question, it’s okay to say so.

Breathe.  It sounds obvious, but it is not.

Sit in an erect but relaxed way.

Keep your voice modulated.

And, the most important tip of all –

Have fun with the interview! 

Break a leg!