Bill Gates once said: “If I was down to my last dollar, I would spend it on public relations.”

That’s a powerful sentence.

So, what exactly is PR?

Public relations is perhaps the most misunderstood field in the marketing lexicon.  Some think it’s about going to parties or events, others believe that placing one article in a newspaper equals a PR campaign.

This is how the Public Relations Society of America defines it:

“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

Truth is that it’s difficult to reduce PR to one sentence.    

PR is rife with misconceptions.  It is not simply about media coverage or red-carpet events.  And, I think that everyone is finally beginning to realize that whomever proclaimed that all media is good media hadn’t a clue.   

A comprehensive PR campaign focuses on:

Developing a strategy

Creating a brand

Defining your message

Identifying your audience

Maximizing your communication

Engaging prospective clients

Building loyalty 

Protecting your reputation.

& more

So, why does a company, business, entrepreneur, product or service need PR?

Because t is perhaps the most powerful marketing tool for developing a brand and establishing someone as an expert in their field. 

Although it is more than media relations, it is the only form of marketing the offers the credibility, validation and trust-factor of being featured not in an ad, or a direct marketing piece, or a commercial, or a social media post but –

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